Case Study

Company Name

EFNPro

Date

Feb - Apr 2024

Role

UX Designer, Team of 4

"No more searching through templates or paying for legal drafts - EFNpro provides a trusted, secure, and simple way to create customized contracts for digital agencies and freelance individuals."

site
Goals
  • Understand brand identity
  • Conduct user research
  • Identify pain points
  • Analyze competitors
  • Create moodboards, wireframes and low-fi prototypes for client review
  • User testing
  • Hi-fidelity prototypes & style guide
Getting Paid Made Easy for Freelancers
Users
woman user

Name: Seun Samantha

Age: 33

Occupation: Product Designer

Job Type: Agency

Bio

Lead designer at her agency. She is often at different stages of contract negotiation with her clients at any given time. She would like to leave the office early enough to spend the evening with her family.

Goals

  • Efficient time management
  • Professionalism
  • Easy-to-understand contracts
  • Work-life balance
  • Pain Points

  • Complex interfaces
  • Questionable security
  • Hidden fees
  • Lack of help/support
  • male user

    Name: Elijah Davidson

    Age: 24

    Occupation: Developer

    Job Type: Freelance

    Bio

    Elijah works long hours and often has repeat clients. Having some measure of automation with his contracts made it easier to handle his monthly billings.

    Goals

  • Easy customizations
  • Stored client info
  • One-click process
  • Pain Points

  • Limited time to browse
  • Many clients
  • Reliability
  • Reusability
  • Research
    moodboard
    research
    Final Design
    final design